As an entrepreneur and new business owner, you need to devote yourself first to getting your product or service ready to sell — and then quickly making money. But, along the way, you also need to decide: Should you think about hiring someone to do your marketing right away, or wait to see how business goes?
Related: 5 Tips for Hiring an All-Star Marketing Team
We asked a network of Princeton alumni entrepreneurs when they themselves started to focus on marketing their business, and not just selling. Here, they told us, is they found their marketing talent…
