This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Where Content Marketing Meets Customer Experience. This webinar was sponsored by Act-on Software and featured Jamie Turner (@AskJamieTurner), CEO, 60 Second Communications; Joyce Sullivan (@JoyceMSullivan), Founder/CEO, SocMediaFin, Inc.; and Nicole Kroese (@NicoleKroese), Marketing and Partnerships Director, Likeable Local. We discussed how brands can make wise content decisions to create a great experience for their customers.
HERE ARE 3 OF THE KEY TAKEAWAYS:
- Want to be remembered? – Get emotional! The data shows that if you can create an emotional connection with your audience your brand will be remembered, anything short of that and you run the chance of being white noise. Visuals can enhance your chances but they are second to emotional connections…
