Comfortable times are often the best times to shift marketing tactics. Great organizations that do this on a regular basis are Amazon, Samsung, and Apple AAPL +1.15%. They understand the need to dip into record revenues to bet on risky new ideas to keep their brand and products fresh. Their people with ideas are always asking: What can I do to reach my target audience in new and innovative ways?
So what can smaller brands learn from their approach? One example I like to cite is from a 20 year-old company called Dice which has an established online platform for its users to find and hire qualified candidates…
When This Company Followed The Same Simple Marketing Strategy As Amazon And Apple, It Beat The Odds
