As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of mouth.
If you find social media confusing, you’re not alone. Lots of entrepreneurs haven’t figured it out yet, and it’s also time consuming if not properly monitored. Traditional advertising methods are effective, but are sometimes too costly for small business owners to engage consistently in.
So, which avenue do you utilize that won’t stress your budget, and is easy enough to invest time in when marketing your business?
Email marketing is your answer, and is a measurable and very effective way to keep in touch with current customers while attracting new ones.
