You’ve heard the wisdom:
“Your business should have a blog.”
“Blogging helps your SEO.”
“Why aren’t you blogging yet?”
According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space.
In fact, blogging is so hyped as a panacea, you’d think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold.
While I won’t deny the power of a good blog on the right site (seriously, as a writer, I’m pro-blog in general) to do all of those good things and more, you should always question anything that’s touted as the right answer for everyone (and everything). So should you blog?
