Acquiring a decent amount of inbound links to your site is one of the imperatives of great SEO. But it can be hard to achieve. Indeed, it can even prove to be the most challenging aspect of your SEO efforts, as attaining a solid number of organic links will largely be out of your control. It is essential, therefore, to have a link building strategy at your disposal, and to be up to date on as many tips and ticks that there are out there to help build an optimum amount of high quality links to any and all of your websites.
Great Content = Great Links
Ok, I always like to start with how important great content is. Because that, essentially, is absolutely the be all and end all of any successful site. Without great quality content, no one in their right mind will ever ever ever link to your site. There simply is no substitute. All of your customers and visitors will expect it, and any other blogger who would be likely to link your site will only do so if the quality is there. Therefore, don’t ever simply just publish content for the sake of keywords – it won’t get you the SEO points that great link-backs will. Remember, content is king, emperor, god, and everything else.
