“Let it Go, Let it Go…Can’t Hold It Back Anymore”
FROZEN. It’s easy to say that and feel that way too when you live in Canada or the North Eastern United States. It’s been a brutal winter for sure. The good thing is, the weather doesn’t stop the free spirited among us from doing what we want to do. For some others, it becomes a cause for whining, groaning and complaining.
Complaining is what Peter was doing when I chatted with him last week. Peter has been a client of mine for years and is now a good friend too. He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. It was very clear that while Peter, as the CMO of this mid-sized B2B company was enthusiastic about wanting to accelerate lead generation, there were a number of things holding him back. I told him they needed a meltdown. They needed to let go and allow change to happen…
