Facebook is all about communication opportunities with your business customers. Social media websites are growing in popularity since people use because they enjoy using them to socialize. Use this to your advantage by using Facebook to showcase your public many things.
Talk with fans regularly to see what they want. If you have people posting to your page, pay attention to them. Many businessmen that are successful have received great marketing ideas that work from the general public. Do not ignore your fans, because you would not be very successful without them.