According to the American Gaming Association, about 40M U.S. sports fans fill out 70M+ March Madness brackets each year. To put that in perspective, that’s more than the number of votes placed in the 2012 U.S. presidential election.
March Madness brackets challenge participants to predict which NCAA basketball team will win and advance forward toward the final national championship–and is a tradition in the U.S. that goes all the way back to 1947.
All this talk of brackets and March Madness got us thinking about using this same approach but in the context of A/B testing emails. Let’s look at how you can emulate March Madness brackets with A/B testing to produce an ultimate email marketing champion…
