Here is mind game successful bloggers play with each other.
“If you had to start over right now, how would you do it?”
So here is my answer, an amalgam of stuff that worked and stuff I learned from mistakes I learned along the way. If you are just building a blog from scratch, here are the foundational steps I would take to do it.
1. Don’t obsess with a niche
Let me state plainly that yes … it is important to have a niche. You eventually need to carve out a little place on the web that you can make your own.
But if you don’t know what that is, don’t let that stop you.
Maybe you won’t discover your niche until you have blogged for six months, or a year. Maybe you will discover your niche based on an insight from a blog comment, maybe your niche will shift over time.
When I started my blog I thought I knew my niche and found after six months that I hated it. So I changed it.
Over years of blogging and 1,500 posts, I learned that my blogging niche is not writing about Facebook, or strategy or SEO. My niche is me. My niche is the perspective I bring after being in business for more than 30 years. I think that is legitimate but it took me awhile to figure it out.
