With the Apple Watch set to hit consumers’ wrists on April 24, brands are weighing the implications wearables will have on marketing.
The problem is, no one seems to know what to make of these wearable devices. Most marketers and consumers alike acknowledge they want wearables to do more than simply act as a smartphone alternative. Text messages and push notifications are so2014. Yet when it comes to adoption and content strategy, there are three schools of thought.
The first school says to adopt rapidly. This perspective holds the sooner you and your team are comfortable with this technology, the sooner you can innovate, engage consumers and step ahead of the competition.
The second school argues you should plan ahead. It might not make sense to spend three weeks of your life in a tent village waiting for the latest wearable to be released. But it’s smart to start thinking about tweaks to your strategy that might make it more wearable-friendly (and might capitalize on the significant troves of data wearables will generate)…
