Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might enjoy posting those quirky short posts with employee activities, but are they doing anything for your Google juice? Take for instance the Q and A format or an expert interview. These are content formats that take time to set up, prepare for and execute properly. But guess what brings in more site traffic, qualified leads and interested eyeballs?
Knowing what to keep and what to drop in your content marketing strategy can make a big difference in your efforts this year. Maybe you’ve spent all of 2014 trying everything on for size, by testing all sorts of content marketing formats, like these below:
- Content/Articles
- Blog Posts
- Infographics
- Gifographics
- Animated GIFs
- Social Media Posts
- Photographic Images
- Social Graphs
- References/Resources
- Motion Graphics
- Free Guides/White Papers
- Slideshows
- Case Studies
- User-Generated Content
- Interviews
- How to’s/FAQs
- E-mail Content
- Videos
But when you look at the KPIs of your efforts, what have you found? What’s worth keeping around in 2015? What formats and strategies should be relegated to the dustbin of eternity? A key focus for content marketing professionals in 2015 is recognizing what works and what doesn’t – in other words, what’s hot and what’s not. You have to know what to keep and what to drop in 2015.
