Almost one-third of marketers (32%) report having a hard time finding trained content marketing professionals, according to the 2015 B2B Content Marketing Benchmarks, Budgets, and Trends – North America. That’sthree times more than those who cited it as a challenge in 2014.
Not only are talented content marketing professionals hard to find, but it can be tough to know what to look for when hiring someone. The skill set can be diverse and often is not defined sufficiently by a particular organization or content marketing team, making a successful search more difficult…
