You’ve read all the blogs, emails, and content and inbound marketing guides. They all say that you need to include marketing “offers” on your website.
OK. But, what on earth does that mean? Are offers things you’ll do for your website visitors? Are they gifts? What exactly is it that you’re supposed to offer?
And aside from all that, why do these inbound marketing offers matter? What do they do for your business?
Forgive us inbound marketers for throwing around terms without a clear explanation of what we’re talking about. To do away with the confusion, we’re going to explain what offers are, share some examples, identify why they’re important, and show what they do for your business.
Sound good? Here we go.
