For some people, the worlds of marketing and user experience (UX) design seem to be at war because of the old misconception that marketing necessarily means attempting to sell at any cost, and therefore dishonesty, whereas UX means caring about your users and doing what’s best for them.
But Marketing, like a movie villain that actually turned out to be a good guy, decided to change its ways and became buddies with the world of good-guy UX. No more bloated language and shifty descriptions: Clarity and transparency are now priority values.
Moreover, today, the two worlds operate on the same principle: Know your users/customers. (The SoDA report from 2014 suggests that Marketing and UX operate dichotomously, yet on the same axis.)…
