Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.
This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of guaranteed success even possible?
Fractl recently turned to Chip and Dan Heath’s SUCCESS model from Made to Stick: Why Some Content Ideas Survive and Others Die to determine if there’s a concrete formula behind what elevates something from good to great…
What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
