As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it.
Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still all about sales. Content marketing needs to drive prospects into the top of the funnel and at the sharp end they become customers and brand advocates.
So what are the most important content marketing goals?
According to this excerpt from an infographic from infographicsdesignspro.com here are the top 5 gals for B2B. For the consumer facing brands I don’t think it would be much different. Start with brand awareness and then turn that into sales…
