Contributor Arnie Kuenn observes content marketing’s rise and speculates as to what the coming years will bring.
Over the past few years, content marketing has come a long way. The term “content marketing” is becoming a part of the vernacular in marketing departments across the world. It’s no longer thought of as a trend, but as a verifiable opportunity to drive revenue.
In fact, businesses spent more than $118 billion on content marketing last year alone. But what is the future of content marketing in 2015 and beyond?
Increased Strategic Adoption
With more than 85 percent adoption among B2B marketers, content marketing is certainly becoming more widely accepted among businesses across industries and verticals. However, only 35 percent of B2B marketers have a documented content marketing strategy in place, while 14 percent have no strategy in place at all.
In 2015, we’ll start to see more strategic content marketing creation and implementation. As Michael Brenner, Head of Strategy at Newscred, said, “In 2015, Chief Content Officers will become a real thing, with budgets and authority to drive strategic content programs.”
With this, organizations will focus on creating content personalized to audience pain points, if not because of the evolution of the online marketing industry, because of necessity. With the amount of content being published increasing every day, only the best and most relevant content will make the cut. As Brenner said, “We’ll move beyond quantity + quality, to creating the right content for the right person in the right place and time.”
What Is The Future Of Content Marketing And How Can You Prepare?
