Thanks to the rise of the Internet, today’s consumers are much more self-directed in their buying journey. With so much information at their fingertips, they’re taking the research reigns and using the information they discover to make their purchasing decisions. In fact, research shows that B2B buyers conduct an average of 12 searches before ever going to a brand’s site.
Of course, this means that traditional advertising and marketing techniques are becoming less effective, and many marketers are looking for another way to successfully reach their audiences. And that way is through content marketing…
What is Content Marketing? Definition, Examples & Resources for Learning More
