If I had a dollar for every client that came to us confused about what a digital strategy is, I’d have about …$40. Seriously, lots of people are confused about what a digital strategy actually is.
Agencies and marketers need to make it clear to their clients that a digital strategy follows structure, it considers their community, and it follows a concept.
Most clients think that digital strategy equals business strategy equals outcomes and ROI. This is a misconception and often leads clients to think a digital strategy is broken or not performing well…
