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Haven’t met anyone with the title of “chief marketing technologist” yet? You will. It’s the ultimate culmination between the chief marketing officer (CMO) role and the chief information officer (CIO) role, and it’s growing in popularity.
The line between the CMO and the CIO has been blurring for years. The first time I came across this was at a 2013 Ad Age conference featuring Bob Lord (Global CEO) and Ray Velez (Global CTO), of Razorfish, who had just published their book,Converge: Transforming Business at the Intersection of Marketing and Technology. It’s a great book and I highly recommend it if you are interested in this topic. Their point is that at this time in our digital marketing history, marketing and technologymust transcend the very silos they have been neatly shoved into…
