Content that is 10 times better than the best result that can currently be found in the search results for a given keyword phrase or topic.
This is the definition given to describe 10x content, in a recent Whiteboard Friday video episode by Rand Fishkin of Moz, embedded below, entitled “Why Good Unique Content Needs to Die.” Rand’s discussion of the topic brought focus to a number of conversations that had been happening in the online publishing industry for sometime, including the effect of ‘viral’ content on search engine rankings. Since this piece was published, the term “10x” has been used in forums and social media conversations as a qualitative and experiential measure of stand-out content within a particular industry or domain…
