One of the aspects of my job I love is that I learn something new every day. It could be about new technologies or agile processes or marketing. Then, there’s the awesome days where you learn several things at one time. This week at a conference organized by Heinz Marketing that we sponsored, I learned (or had previously learnings validated) 7 valuable tips from B2B content marketing expert Ann Handleyof MarketingProfs.
1. Start with the Basics – Who, What, Where, Why
Using the publishing industry and journalism as an example, Ann talked about the foundation of good content, which included:
- What is your goal? Have a mission with your content.
- Who are you trying to reach?
- What is the value you are delivering to them?
- Why is that important to your audience?
- What is the call to action? What do you want them to do?
What I Learned from B2B Content Marketing Expert Ann Handley
