What’s happening in content marketing?
For starters, an overwhelming percentage of companies are doing content marketing. We know this from the annual research CMI, MarketingProfs, and partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends.
Thanks to the same research, we also know companies are pursuing content marketing more voraciously than years past. A total of 76% of B2B and 77% of B2C marketers are creating more content than they did a year ago…
