In case you weren’t sure, the novelty’s over and Content Marketing is no longer new.
In CMI’s recent B2B Content Marketing Research report, their findings revealed that 78 percent of marketers are allocating the same or an increased budget for content marketing for the upcoming year.
The reasons are clear: it works better, cost less than traditional advertising and delivers the measurable ROI missing from old school marketing.
For those not yet converted, content is the driver of inbound marketing. It’s the essential component that connects you with your audience, fosters online relationships and ultimately drives prospects back to your website or blog for nurturing and conversion.
While content marketing’s growth and adoption are increasing, success with this endeavor is anything but a sure thing. That’s because of the unending need for content creation and distribution. And as CMI found, virtually every organization participating in content marketing is challenged to meet this ongoing requirement of publishing and distributing relevant, educational or entertaining content—in just about every digital media.
