There has been a lot of recent conversation about ad blocking: why more consumers are doing it, how more consumers are doing it, and how brands may get around it.
Ad blocking is not a new trend. As Seth Godin recently noted, “Of course, people have been blocking ads forever. By ignoring them.”
But now that technologies have advanced to give consumers more options to ensure that ads are not a part of their internet experience, here are the key things that content marketers need to know about ad blocking…
