Once you’ve determined that inbound marketing will be the most effective way to achieve your business goals, your next step might be to look at your current in-house capabilities to see if you’ve “got what it takes” to execute a strategy successfully.
Most organizations new to inbound are hopeful they can handle some, if not all, of the tasks internally. But because few companies today are staffed appropriately for inbound, when you look at your team’s capabilities and capacity you’ll undoubtedly see that you have gaps – some of them very significant.
You may be tempted to assign those responsibilities to “warm bodies” – people who might be able to take a crack at what you’re asking of them but with little real experience or specific skills. To do inbound successfully, though, you need a real team with real skills and experience – or hire people who do inbound for a living.
What Capabilities Does Your Organization Need To Execute Inbound Marketing?
