Sales and marketing alignment, despite being crucial to business success, is one of the biggest challenges companies face. We continue with our endeavor from last week’s focus on how through proper alignment, marketing can learn from sales to what sales can learn from marketing, which will lead to increased productivity and the bottom-line.
Predicting the Buyer’s Journey
While the sales team actually speaks with the prospect at the point of the sale, marketing helps determine who and where these prospects are within the buying process. Marketers refer to this process as the “buyer’s journey,” which represents the following three essential stages in every buying process:
What Can Sales and Marketing Learn From Each Other? (Part 2)
