B2C e-commerce has held center stage for some time, given its focus on making online and mobile sites attractive to consumers, such as adding online loyalty programs, product videos, omnichannel rewards, subscription services, and content to draw people in. B2Bs have transformed online shopping from an act of convenience to a pastime.
So what about B2B e-commerce? US B2B e-commerce will grow from $780 billion in 2015 to $1.13 trillion in 2020, according to Forrester. And, though there are pioneers in the B2B space, it needs more of them.
B2B e-commerce often conjures up images of stodgy professionals ordering products and supplies, rarely changing their routine, and keeping the same suppliers for years. But they are, in fact, consumers, and B2B organizations should consider the very same selling practices that their B2C counterparts already mastered—or fear consumer abandonment for the better experience on the market…
