You’ve been using hashtags for a while on Twitter, but Facebook has now got in on the act too.
On Twitter they help you keep up with particular topics and what’s trending, so are you getting the same value from them on Facebook?
One things is certain and that’s the fact that advertisers will have a field day with them. Advertising on Facebook is already highly targeted, but the introduction of the hashtag means retailers can find the hotspots of user activity around events and topics to help them target even more potential customers.
As for Facebook users, well, they’ll be able to find out what their friends think about trending topics by grouping comments together simply by adding the same hashtag alongside a keyword. Plus, they can search for hashtags using the Facebook search bar.
