This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales.
There’s a reason why teachers instruct students to make an outline before they start writing a paper. With a defined outline, writers ensure they address each point in the correct order. Without an outline, writers sometimes forget to include a crucial argument, or construct their paper in an illogical manner.
Think of a defined sales process as the outline of selling…
