There are many myths and misconceptions floating around these days about Millennials, and many of them are downright negative. They’re entitled. They have been coddled by their helicopter parents. And they are tech-obsessed to the detriment of all else in their lives…okay, maybe that one’s true!
Millennials are definitely tech-natives. Having grown up with gadgets, they are savvy about what advances in technology can bring to the table, and, some would say, are social media obsessed. But are they so engrossed with their social and mobile tools that you need to throw your marketing budget in that direction to reach them? Apparently not. According to the latest research, when it comes to brands that are targeting the younger generation, it’s good old-fashioned email that often wins the day…
