Creating a personal video that not only looks great but also engages your audience and helps generate sales, is an art form. You not only have to create a great video that looks great and sounds great but you also need to get the viewer to take some form of action because of the message and engagement the video delivers. It’s often a balancing act between giving too much information and not enough information. In addition, it also matters where the video is going to be shown / placed. If it’s located on a sales page, it can be more sales focused than if it’s placed and promoted on YouTube for example. To help ensure that you create videos that convert, here are some best practices to consider.
Know Who Your Audience Is
Just as with every other piece of content that you produce, don’t suddenly change the subject matter just because you’re using a different format. Your audience is still the same one you know, so create videos for your audience and stay on topic even though it’s a new form of content creation for you.
