Casper is a startup that provides “outrageously comfortable” mattresses sold directly to consumers — eliminating commission driven, inflated prices.
Since its launch in April 2014, the brand has grown rapidly, generating $30 million in revenue over a 10-month period and expanding its team from five to 70 people.
While Casper has always powered an on-brand, on-domain blog, the brand made a surprising move in June 2015, announcing its launch of Van Winkle’s, an off-brand, independent editorial venture…
Van Winkles Makes Strong Case for Un-Branded Content Marketing
