When executed well, original research can be a cornerstone of your content marketing strategy (it is at CMI). Lisa Murton-Beets, CMI’s research director, joined our #CMWorld chat to share her insights on how to help you get results from original research.
Were there tweets you wanted to retweet, respond to or favorite from this week’s chat? Visit this Storify link.
You can see all of CMI’s research, or, even better, join us at Content Marketing World from September 8 – 11 in Cleveland, Ohio where Joe Pulizzi will reveal our latest findings (the survey will go out this summer)…
Using Research in Your Content Marketing Strategy: A #CMWorld Chat with Lisa Murton-Beets
