Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better way to get your content out there using PPC.
Last year around this time, I wrote a column showing marketers how you can move beyond newsjacking and actually make the news, instead.
Well, another year has passed, and this lightning-speed evolution we’re seeing in people-based marketing has uncovered a whole new world of possibilities for making content go viral. You don’t have to spend hours researching and pitching publications, crossing your fingers and hoping for a bite. When you make the news, you can intentionally amplify it more than ever before, earning your company a ton of PR, website traffic and valuable backlinks in the process…
Using PPC Marketing to Make Content Go Viral: Here’s How It Works
