While it’s tempting to dismiss paid advertising as an obsolete relic in the age of content marketing, that may be throwing the baby out with the bathwater.
In fact, research by the Content Marketing Institute shows that effective marketers are using paid advertising to promote their content.
But what platforms and methods work to market digital content best?
We posed these questions to our savvy community of content marketers on #contentchat this week and gleaned a plethora of useful information on everything from native ads, to search engine advertising to promoted posts on social media.
You can view our summary of the chat, below.
