Incorporating Pinterest into your online marketing strategy is good — getting that content to rank in Google search is better. Columnist Thomas Stern explains how to increase the search visibility of your Pinterest content.
In mid-2014, Pinterest introduced Guided Search, a feature that greatly expanded the information available to marketers by providing insight to popular keyword phrases for boards and Pins. Unfortunately, this feature requires inputting keywords on a per-board or per-Pin basis, which can be incredibly time-consuming for most marketers…
Using Google To Inform Pinterest Keyword Research Strategies
