Nearly all content marketing advice is broken out into one of two trains of thought.
First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.
Zooming out one step is strategic advice. These are the considerations that help to guide and organize our tactics. They deal more with things like how content marketing can be used to build your online presence andSEO
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Both of these are important and rely on each other, but there is a missing third category that is rarely considered when talking about content marketing success.
Beyond strategy and tactics, it’s necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any cohesive and effective content marketing effort…
