Native advertising is on the rise for publishers—and that’s a good thing. In recent years, media companies have been dealing with the perfect storm: industry-wide programmatic ad revenues are on the decline while ad blocking is on the rise. The bottom line for these trends is that consumers are extremely picky about their online experiences. Readers want and will always want great content, but they don’t ads to interrupt their browsing experiences.
That’s where native enters the picture. Rather than interrupting natural browsing patterns, media leaders can instead, connect advertisers with readers through engaging content. The end result will be a browsing experience that feels natural rather than forced or salesy. And believe it or not, the value proposition that native advertising brings to the table is about to become even better…
