image credit: -diMiTRi- | flickr
Good marketers collect a lot of data. From activity on your website to feedback from current clients to industry trends, your marketing team gathers a solid amount of information — and probably uses it to guide decision-making. But if you aren’t also using that data to create thought leadership content, you’re missing out on significant value.
Why data is the backbone of content marketing.
When your content includes data from your own research, you’re establishing your credibility and authority to readers and positioning your company as a trusted industry leader. It shows that you’ve taken the time and made the effort to collect original data and create content that showcases it. Regurgitating information from another expert’s content isn’t hard, but that’s not your job as a marketer. You need to create — not just curate — content to build trust and credibility with your audience…
Use Your Marketing Data to Fuel Your Ascent to Thought Leadership
