Search engine optimization (SEO) is a specialized practice, but it’s essentially relevant for all digital content, including content that’s relevant to most businesses — at least the ones that hire employees.
Developing careers-related content, listing open jobs and handling the application process is typically outsourced to a number of vertical experts such as talent acquisition software companies, skilled in helping businesses from the moment job seekers arrive at your site. Aggregators rank your job listings highly in organic search and help you attract applicants. But do you want to get your job listing pages ranked in organic search? Can you compete with job aggregators? Do your careers partners make this easy for you? Unfortunately in many cases, the answers to these questions is no…
