It’s important to know where your leads are in the sales funnel so that you can follow up. But as leads starting flowing in, it can often be challenging to keep track of where leads are in the cycle. Predictive lead scoring helps your business improve lead management and the quality of your leads, which results in more successful sales.
What is Lead Management and Lead Scoring?
Lead management is vital to conversion because it helps your business nurture leads appropriately. By keeping track of where your leads are in the sales funnel, you can ensure that your team is spending time nurturing the leads that are most likely to convert. This also helps you avoid letting any qualified leads slip through the cracks to become lost opportunities…
Use Predictive Lead Scoring to Improve the Quality of Your Inbound Leads
