The sales funnel (variously referred to as the consideration cycle, or buyer’s journey) is a familiar way of understanding how your customers may come to buy your product or service, from just beginning to learn about your brand’s offerings through making the purchase.
It is possible to break the sales funnel down into several stages, depending on your business; At its simplest, however, the sales funnel can be described in the following steps:
- Awareness: leads are just learning about your product or service, or have identified a need that your business can address
- Consideration: leads are actively weighing how your product or service might fulfill their need, or if you are the best provider for that solution
- Conversion: leads are at the point of making a purchase…
