The KISSmetrics Revenue Report ties your revenue to real people, allowing you to get key metrics like lifetime value and churn.
Most analytics tools tie revenue to sessions, not users. Since sessions have a limited time frame, the only revenue they register is that which transacts during the time period. All the sessions (and their revenue) are independent of each other, meaning key customer metrics cannot be tracked across them.
Since KISSmetrics tracks people, not sessions, each dollar transacted gets tied to a specific person.
The Revenue Report automatically calculates the following key customer metrics for you:
Unlock Your Marketing Data to Reap its Full Potential with the KISSmetrics Revenue Report
