Understanding Culture, in a Social Context
At Affinio, the marketing intelligence platform, we’re in the business of understanding social communities, the people within them, and their distinct community culture. For brands and marketers, having an intimate understanding of a social community is critical in remaining culturally relevant with ideal audiences.
The Culture of Digital Strategists
We decided to explore a community that is close to home for many of us at Affinio. The community of Digital Strategists on Instagram. A large portion of our customer base are Digital Strategists, so by diving into the culture of this community we will be able to pull key insights to gain a better understanding of this group and how to better service them…
Understanding the Culture of Digital Strategists on Instagram
