Google Analytics, the free website tracking tool provided by search behemoth Google, is beloved within SEO and webmaster circles. But to most marketers outside of the digital niche, Google Analytics seems cumbersome and impenetrable.
Although Google Analytics is used to track website traffic and conversions, its implications reach far outside the digital medium.
Local SEO expert Adam Henige, managing partner at Netvantage Marketing, which operates a Grand Rapids office, recently shared insights about the implications Google Analytics has on cross-platform measurement and how strategically gleaned data can positively impact the bigger bottom-line picture.
People can learn more about Google Analytics from Henige on April 14 in Grand Rapids at the American Marketing Association of West Michigan’s luncheon. Henige will be presenting on “Getting More Out of Google Analytics” at Calvin College’s Prince Conference Center, from 11:30 a.m. to 1 p.m. People can register online…
