Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search terms – the majority are ‘keyword not provided.’ SEMs need insight into competitive keywords that drive volume as well as revenue – but struggle to find the tools that can help.
Join Russ Jones, Principal Search Scientist at Moz.com, and Randy Antin, Vice President of Marketing at Jumpshot, for this webcast where they will discuss ways to discover the keywords that convert…
