It’s great to see Twitter adding in more emoji and Periscope integrations to build increasingly immersive on-platform experiences around events. The latest example is the Australian Open, currently being held in my home town of Melbourne.
To start with, Twitter’s added in the now customary emoji linked to specific hashtags about the tournament.
While these are only small additions, they do stand out – anytime you’re skimming through tweets and you see the Periscope emoji or a character from Star Wars, it grabs your attention, and given the wider emoji trend, these little additions can provide a significant boost for both awareness and engagement…
Twitter’s Latest Event Integration Highlights New Approach To Fan Interaction
