A year after launching its app install ad feature, Twitter says advertisers are getting strong ROI from the program.
Twitter announced several additions to its app install advertising tool kit today.
Advertisers will be able to promote apps within video ads and optimize bidding for installs and actions. Here’s how Twitter described the new bidding features, to be rolled out globally in the coming months, in a blog post:
Twitter Introduces Video App Ads, Bidding Based On Actions & Installs
